Gracie Communications

At Gracie Communications, we spend a lot of time on defining and understanding audiences.  Part  of our marketing planning process is to create a profile of the ideal target audience: who they are, where they live, what they buy, what they are passionate about, what motivates them and where they go for fun.  Knowing the audience results in marketing strategies that act more like an arrow hitting the bull’s-eye than a shotgun spraying pellets. 

Sometimes we’ll create a picture or collage of pictures illustration of the ideal audience to help our clients visualize who they need to reach. Lately though, I think this approach creates more problems than clarity. (more…)

Girl Scouts of the USA know a thing or two about cookies.  They also know how to create a successful communications campaign.  Here are the 8 things I’ve learned about marketing and PR from helping my daughters sell Girl Scout cookies: (more…)

Next time you sit down with your employees (or clients) to discuss why internal communications is so important, bring up the Indianapolis Colts. (more…)

Over the holiday break, I had a conversation with my teenagers about how boring their lives are. My daughter suggested that if life were just more stimulating, teenagers wouldn’t have to work so hard to create drama.  They crave the excitement that comes from a constant stream of break-ups, make-ups, new clothes, new electronic toys, hot gossip, etc.   

Unfortunately, a number of businesses approach their communications strategy just as teenagers approach high school, seeking out the rush of being first, being popular, being the best. (more…)