Gracie Communications

This Wednesday marks the beginning of the Lenten season. Lent is a period of 40 days that some Christians say represents the time Jesus spent wandering the desert, enduring temptations and reflecting on his life’s purpose. In modern times, it has become a time for Catholics and others to give up their own temptations or, better yet, add good habits to fulfill their own personal goals and purpose.

Most of my friends, when polled, have decided to give up their bad habits – everything from too much meat and Diet Coke to chocolate and alcohol. Two of my friends are giving up Facebook.  More on that in a minute…

This got me to thinking. What if we communications professionals gave up our bad habits for as well? (more…)

With the exception of some screaming chickens and a lame fiddling beaver, it seemed like every commercial during the second half of the Super Bowl focused on white men in their underwear.  What demo does this attract, exactly? (more…)

This post is half about communications tactics; half an excuse to write about “Lost,” my all-time favorite TV show, which has its final season premiere tonight. Whether you are a loyal follower or you hate the hype, the creators of Lost – and the marketing team at ABC – have created one heck of show with an enviable following.  I wish I could see inside Damon Lindelof and Carlton Cuse’s brains (so I could know all the show secrets, for one). But since I can’t, I instead offer 5 Lessons from “Lost” in creating customer evangelists. (more…)