Last Tuesday, I dreamt of flashing yellow lights. When I woke up the next morning, I was sure the dream was a warning of ominous things to come. I must have really been in tune with the cosmos because the next 24 hours were plain lousy. Rather than cowering under my desk, I reminded myself of my three philosophies of small business ownership.
Read the rest of this post »
A good friend of mine once told me that he liked to surround himself with people smarter than himself. He said we’d all be in trouble if he were the smartest person in the room. While there is plenty that this friend is the smartest about, I have taken that advice to heart and try to hang out with ubersmart people. I’ve found the really smart ones are also the ones most willing to share what they know.
That was definitely the case at Blog Indiana 2010. The two-day conference was filled with smart presenters who gladly shared their knowledge and expertise with everyone in the room. With 35 speakers, I wasn’t able to attend every session but there were two in particular that stood out.
Read the rest of this post »
I had the honor of speaking at Blog Indiana 2010. My session was about why using a community of real people might be the right strategy for your organization’s blog. After creating and managing the FitCity Moms blog, I am a firm believer in letting your own consumers be a voice of your brand. But doing that also means giving your consumers control over your brand.
Here’s the thing about control…it comes down to trust. Can you trust a bunch of people to stay on message? But then again, can you entrust your message to those within your organization?
Read the rest of this post »
My friend and colleague, Tina Noel (@tinanoelPR), sent me a great link today: The Beloit College Mindset List for the Class of 2014. This annual list was first published in 1998. It “was originally created as a reminder to faculty to be aware of dated references, and quickly became a catalog of the rapidly changing worldview of each new generation.” (My favorites are a tie between #58, #12 and #55.)
This be-careful-what-you-reference thing works both ways, you know. So for all you 18-year-olds out there – not to mention you 20-something professionals – here is my Middle-aged Mindset List from the Class of 1990.
Read the rest of this post »
There is a lot that a communications campaign can do, but it can’t take the place of good, old-fashioned customer service. There are many companies out there that talk a good game but how well do they really listen to their customers and try to meet their (ever-changing) needs?
Read the rest of this post »
Last week, I had a client, who wants to be better known in the market, pass on a sponsorship opportunity because they didn’t think they would get a whole lot of media mileage out of it. The sponsorship meant getting access to eight key companies, working in partnership with a major university and a handful of influential state and local agencies, and being included in a wide swath of social media strategies. But the client was right – they most likely were not going to get a major media mention from it.
Read the rest of this post »
If you are under 18, you aren’t reading this blog post. But if I texted it to you, you might. Texting is the single most popular way for teens to communicate. Earlier this week, a few Indy area teens helped me understand why.
Read the rest of this post »
Recent Posts
Bookmarks
Categories