Gracie Communications

Over the holiday break, I had a conversation with my teenagers about how boring their lives are. My daughter suggested that if life were just more stimulating, teenagers wouldn’t have to work so hard to create drama.  They crave the excitement that comes from a constant stream of break-ups, make-ups, new clothes, new electronic toys, hot gossip, etc.   

Unfortunately, a number of businesses approach their communications strategy just as teenagers approach high school, seeking out the rush of being first, being popular, being the best. (more…)

Carmine Gallo, a columnist for BusinessWeek.com, has written a new book, “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience.”  The book, which came out last week, has some fantastic tips for anyone who give presentations or makes frequent new business pitches. There is one tip in particular that I think is worth repeating. (more…)