In early 2010, Gracie Communications teamed up with CMC Media Group to develop a video for CICOA Aging & In-Home Solutions, to introduce its Aging and Disability Resource Center (ADRC) to a group of current and potential donors at its first-annual Signature Breakfast. Gracie wrote the script, and directed and co-produced the video along with CMC Media Group.
The result? CICOA raised more than $48,000 before 10 a.m.
Gracie Communications developed and led a marketing communications workshop designed specifically for the Indiana Artisan program. More than 100 workshop participants traveled from across Indiana to learn how to better market their art, food product or arts organization. The workshop was limited to 20 so each participant could receive one-on-one communications consulting on audience development, messaging, marketing plans and various marketing and public relations tactics.
“This was one of the most productive four hours I’ve ever spent. The information was exceptionally helpful.”
- Bob Ems, Madison, Ind. Main Street
“This was much more than I had hoped for and has inspired me and given me the tools to go farther with social media in promoting our various enterprises.”
- Dave Alm, Brookston, Ind.
Remington and Wolcott in northeastern Indiana are ideally situated between Chicago and Indianapolis, offering a small town oasis right along the bustling I-65. Despite a great location, honest and hard-working residents, and a commitment to community, the towns were in decline – like so many small towns across the Hoosier state. Element Three, an Indianapolis-based branding and marketing agency, wanted to help change all that. So they turned to Gracie Communications as a strategic communications and writing partner for the Small Town Oasis community development campaign. We met and interviewed residents, researched the town and developed web site content that reflected the towns’ special character and heritage. Next up – a case statement for fundraising.
Services Provided
When the Indiana AIDS Fund asked Gracie Communications to donate its services to market its annual fundraiser, Spotlight: One Night, One Stage, One Reason, we didn’t hesitate. Instead, we recruited other professionals from public television, the arts, design and marketing to create and implement an annual marketing plan that contributed to selling 1,200 tickets and raising approximately $350,000 in 2009.
Services Provided
With a background in both not-for-profit and government communications, Gracie Communications worked with The Children’s Museum to create an annual plan to reach legislators, agency heads and other state and city elected officials. Tactics include a quarterly report to legislators, the annual Statehouse Day, and hosting legislators and elected officials at Museum special events. In addition, Gracie Communications manages a periodic economic impact survey process, with the most recent study reporting $63.9 million in economic benefits for the state of Indiana.
Services Provided
Gracie Communications has been part of the team behind a social marketing and strategic communications plan to reduce youth obesity in Indianapolis since 2001. Under the leadership of the Learning Well Inc. and The Health Foundation of Greater Indianapolis, Lisa Sirkin Vielee has served as interim program director, formed a steering committee, developed the business plan, and secured annual funding. Specific to communications efforts, Gracie Communications developed the FitCity Moms Blog , manages a social media campaign, and writes and edits e-newsletters, radio reader copy, and direct mail pieces. In addition, our team managed a multi-year advertising buy, consulted with various community groups to develop adolescent-focused health programming, and developed the new and improved FitCityIndy.org web site and subsequent content, including an updatable events listing. In other words, we’ve made reducing youth obesity in central Indiana our passion.
Services Provided