Comments on: Men in underwear aren’t just in underwear ads anymore http://graciecomm.com/men-in-underwear-arent-just-in-underwear-ads-anymore Just another WordPress weblog Tue, 17 Aug 2010 16:08:39 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Emily http://graciecomm.com/men-in-underwear-arent-just-in-underwear-ads-anymore/comment-page-1#comment-141 Emily Mon, 08 Feb 2010 15:54:22 +0000 http://graciecomm.com/?p=322#comment-141 I think it takes a lot more to make me want to 1)remember your commercial, 2)remember what it was for, and finally 3) buy your product. Take the 2 Rules-Doritos commercial, for instance. It was funny and cute- but it also made it very clear what the commercial was for and the inference that they (Doritos) MUST be good in order for the kid to be so protective of them, as he is of his mama. Without your list above- there were so many underpants commercials that I can't tell you which was which and for what- so many of them seemed either insulting to men overall, or insulting to women in that we control every aspect (other than their car choice, apparently). I like to laugh at a good commercial as much as the next person- but if a company is shelling out SuperBowl Spot bucks- shouldn't it also still do a GREAT job of promoting the product, even if its a long-time friend of the SB ads (i.e. Budweiser, Coke, etc)? I think it takes a lot more to make me want to 1)remember your commercial, 2)remember what it was for, and finally 3) buy your product.
Take the 2 Rules-Doritos commercial, for instance. It was funny and cute- but it also made it very clear what the commercial was for and the inference that they (Doritos) MUST be good in order for the kid to be so protective of them, as he is of his mama.

Without your list above- there were so many underpants commercials that I can’t tell you which was which and for what- so many of them seemed either insulting to men overall, or insulting to women in that we control every aspect (other than their car choice, apparently).

I like to laugh at a good commercial as much as the next person- but if a company is shelling out SuperBowl Spot bucks- shouldn’t it also still do a GREAT job of promoting the product, even if its a long-time friend of the SB ads (i.e. Budweiser, Coke, etc)?

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