Do you know who I am?
Monday, January 25th, 2010At Gracie Communications, we spend a lot of time on defining and understanding audiences. Part of our marketing planning process is to create a profile of the ideal target audience: who they are, where they live, what they buy, what they are passionate about, what motivates them and where they go for fun. Knowing the audience results in marketing strategies that act more like an arrow hitting the bull’s-eye than a shotgun spraying pellets.
Sometimes we’ll create a picture or collage of pictures illustration of the ideal audience to help our clients visualize who they need to reach. Lately though, I think this approach creates more problems than clarity. (more…)
