If you are under 18, you aren’t reading this blog post. But if I texted it to you, you might. Texting is the single most popular way for teens to communicate. Earlier this week, a few Indy area teens helped me understand why. (more…)
It’s been two weeks since my last blog post. I’ve spent a lot of that time with kids. My own, who have invaded my home office since it is summer vacation, and a great group of teenagers who are sharing their thoughts with me about youth obesity. While I love to talk about my kiddos, today’s post is about what a group of teenagers recently taught me. (more…)
Over the holiday break, I had a conversation with my teenagers about how boring their lives are. My daughter suggested that if life were just more stimulating, teenagers wouldn’t have to work so hard to create drama. They crave the excitement that comes from a constant stream of break-ups, make-ups, new clothes, new electronic toys, hot gossip, etc.
Unfortunately, a number of businesses approach their communications strategy just as teenagers approach high school, seeking out the rush of being first, being popular, being the best. (more…)